On the surface, myths can appear harmless as they are usually based on half-truths that are logical and entirely believable. However, problems arise when you act on a myth that proves to be misleading or just wrong. By the time you realise your mistake the repercussions may already be irreversible.
Wealth management is riddled with myths and the consequences of making mis-informed choices can be very costly and long lasting.
Join this webinar to hear Dominic Snell, Product Strategy Director at Wealth Dynamix, dispel seven of the most common Client Lifecycle Management (CLM) myths in wealth management.
• Myth #1 Onboarding + KYC = CLM
• Myth #2 CLM is just the new name for CRM
• Myth #3 Integration is an IT task
• Myth #4 CLM solutions are best built in-house
• Myth #5 Data drives the quality of client relationships
• Myth #6 HNWIs aren’t interested in a digital experience
• Myth #7 The client journey is the only priority
If you are a Chief Operations Officer, Head of Client Service, Head of Relationship Management, or a Head of CRM/Onboarding/KYC, register now to discover what CLM is really about, and how to avoid the common pitfalls.
Key Learning Objectives
- Learn why the client lifecycle starts long before onboarding
- Discover how to get a clear view of clients’ goals and their journeys throughout the lifecycle
- Understand the importance of integration and communication for CLM success
- Learn how rich cultivated data generated by CLM platforms dramatically improve the relationship manager’s understanding of a client’s goals, desires and sentiment
