Packaging: No one notices when it goes right but it’s a big problem when it goes wrong. From fines to recalls, lost revenue to damaged reputations, in today’s competitive marketplace Brands can’t afford any risk to their brand equity.
What makes packaging so complex and why is it hard to do it well?
In this webinar, you’ll learn about the different types of packaging, common packaging terminology and the challenges to “first time right” execution. Next, we’ll discuss the top 5 packaging concerns that keep Brands up at night. Are you worried about Product and Consumer Safety? Or how to meet Sustainability initiatives while also driving Consumer Engagement? We’ll review the best practices, processes and tools that optimize packaging workflows, minimize risk and reduce your packaging worries. Join us to learn how you can turn your packaging headaches into opportunities to build brand equity and develop trusting and loyal “Fans of the Brand”.
Key Learning Objectives
- Discover the complexities of packaging design and development.
- Understand the challenges that often block “first time right” packaging execution.
- Learn the top 5 packaging concerns of Brands and how to overcome them.
- Explore best practices and tools that turn packaging worries into brand-building opportunities.
