Between COVID-19 variants, supply chain bottlenecks, soaring inflation, social divides, and labor challenges, retailers and consumers alike are experiencing a holiday season full of uncertainty in the omnichannel world. Join Guru Hariharan, Co-Founder and CEO of CommerceIQ, and renowned industry experts, Claire McBride and Ben Metzger from the Cleveland Research Company, for a timely discussion of how the current macroeconomic and supply chain environment has impacted consumer shopping habits and forced retailers to respond. We’ll discuss how branded manufacturers can navigate these challenges and succeed this holiday season by aligning with an ever-changing shopper. Learn how brands can successfully partner with retailers and make the most of the latest in AI and automation capabilities to overcome today’s supply chain hurdles.
Key Learning Objectives
- The status of the nation’s supply chain and where it’s heading
- Real-time consumer data on holiday shopping
- The latest figures on out of stocks fill rates, trends in ad spend, category differentials, and more
- 4Q sales growth forecasts for top retailers including Amazon, Walmart, Target, and club retailers
- The dynamics at play driving these forecasts such as consumer demand, supply chain constraints, omnichannel themes, promotional plans, and retail media spend
- Best practices that can help brands navigate today’s uncertainty so that they can surpass the competition this holiday season
