In 2009 the Boston Globe was facing an uncertain future facing even possible closure under then owner the New York Times.
But since 2013, under the ownership of Boston Globe Media, it has stabilised and grown into thriving digital business with more than 250,000 online subscribers. Chief commercial officer for the Globe Kayvan Salmanpour will talk to Press Gazette about how the business achieved its turnaround and how it is making local journalism pay.
Webinar will also include insights from Press Gazette editor in chief Dominic Ponsford who has been covering the business of media for 25 years and Chad Hussain, vice president of international partnerships for Quintype (the world's leading full-stack publisher technology platform).
Key Learning Objectives
- Find out about the key strategies which enable legacy print local news publishers to make a successful transition to profitable digital-first operation.
- What does a successful revenue mix look like? Print versus digital? Direct sold versus programmatic advertising? Other revenue streams.
- Find out how to run a successful local news paywall, both from a content and technical perspective.
- What does the future hold for local news in the US and how can publishers make sure they are a part of it?
