Rethink Drink- Innovation in Drinks Packaging

This webinar is a must attend for key decision makers and practitioners responsible for designing and producing pioneering solutions throughout the global beverage sector, as well as selecting innovative and efficient production equipment together with the materials necessary to meet all current and future challenges.  

Presented by:

27

October

02:00

PM GMT

  • Virtual
  • Complimentary

Why attend?

Intense and relentless competition in the fast moving global beverage market is driving innovation in packaging on an unprecedented scale. Consumer demands, cost reduction, logistics efficiency, sustainability, COVID-19 and legislation are all major factors spearheading the ongoing changes and developments essential in attracting consumer attention and increasing sales.  

Technical research and development is at the forefront of delivering the required innovation driven by consumer and commercial demands.  

This webinar is a must attend for key decision makers and practitioners responsible for designing and producing pioneering solutions throughout the global beverage sector, as well as selecting innovative and efficient production equipment together with the materials necessary to meet all current and future challenges.  

Agenda

3:00 PM

Chairman's intro

Speakers

3:05 PM

Industry overview: Mega trends in beverage packaging

3:20 PM

The future of packaging and impact of legislation and regulation

• Evaluating the industry drive to create truly circular packaging
• Understanding how the industry and upcoming legislation can address societal and environmental concerns

Speakers

3:40 PM

Material innovation overview: Latest innovative product launches

• Product authentication methods
• Smart packaging

3:55 PM

The dynamics of achieving a circular economy for plastics

• The drivers for change and the global challenges to avoid plastic waste and pollution
• How can design thinking create longevity in brand sustainability efforts?
• Future solutions to achieve circularity for plastics

Speakers

4:10 PM

Live QA and panel discussion with the speakers

Speakers

4:30 PM

Chair’s closing remarks

Speakers

Speakers

Select a speaker to learn more

Cam Worth
Founder & CEO, SharpEnd

Cam is founder and CEO of SharpEnd – established in 2014 as the world’s first IoT agency. Since then, they have grown to a global business delivering connected packaging and retail programmes for some of the world’s largest and most loved brands.

Cam is a regular speaker, writer and podcast guest exploring how to build brands in a connected world, and has spoken at the likes of Cannes, the Festival of Marketing, LuxePack, Ad:Week, DMA, Cosmetics Business Live, Mobile World Congress and the IoT World Forum.

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Eddie Stableford
Brand Expert & Founder, Brand Clock

Eddie’s career spans 42 years in food and drink branding, innovation and marketing and he has an enviable brand portfolio which spans from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories. Indeed, he has three millionaire success stories to his name.

He has given presentations on ‘Grey Consumers’ at Leatherhead, ‘The last 3 feet’ at the FDIN, ‘Reduce, Re-use & Recycle’ in Dublin, Branding for Export’ at EEDA and ‘21st Century Brands’ at The Marketing Forum as well as various presentations on strategy, trends and branding.

He has also contributed to numerous magazine and newspaper articles and also appeared on television and radio where he has given expert comment.

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Nicholas Hodac
Director General, UNESDA

Nicholas Hodac is the Director General of UNESDA – Soft Drinks Europe. He joined UNESDA in October 2019. Established in 1958, UNESDA Soft Drinks Europe is the Brussels-based association representing the European soft drinks industry. There are currently 24 national members and 9 corporate members. Through UNESDA the sector speaks with one, unified voice in developing industrywide positions, statements, goals, and actions. The areas of priority for Mr. Hodac are Sustainability (e.g. packaging, plastic, collection) and Responsibility (e.g. nutrition, health, sugar reduction, labelling) which form the core of UNESDA’s Aspirations for 2019-2024.

Mr. Hodac holds a Masters in European Foreign Policy from the Institute of European Studies at the University of Brussels, Belgium. Prior to that he graduated from the University of New York in Prague, Czech Republic, with a Bachelor in European and International Economics; and from the University of Brussels, Belgium, with a bachelor’s in law.

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Shameem Kazmi
Director of Research and Development

Shameem is Director of Research & Development and Innovation at Britvic PLC, and over the last seven years has been leading Britvic’s R&D global innovation.

Prior to Britvic, Shameem worked all over the world in leadership and executive roles, with start-ups and innovators through to multinational global businesses and has won many awards for his contribution to business, innovation and sustainability.

Outside of Britvic, Shameem is an experienced Non-Executive Director and a Fellow of The Institute of Institute of Materials, Minerals and Mining.

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