This webinar will present best practices to build an efficient collaboration process for packaging and artwork development. Emerging brands will be empowered to create and launch quality products and content on time, on cost, and in a sustainable way.
Packaging is a foundational element for emerging brands. With limited promotional and people resources, emerging brands count on packaging to play multiple roles (a truly “fifth P” in the beloved marketing mix). Packaging must embody the brand equity, differentiate from competitors, call out and drive trial from new consumers (the silent salesperson), and persuade retailers to give shelf space. However, coming out with impactful packaging requires expertise and collaboration from multiple functions and disciplines.
As emerging brands create new SKU’s to expand their offering and get placement in different outlets, the collaboration process for new packaging and associated derivatives becomes a challenge. Using spreadsheets, emails with attachments, and file repositories for asset sharing only goes so far. This manual process becomes a hindrance, with frustration and inefficiency resulting in rework, delays and, in some cases, costly errors.
Key Learning Objectives:
- The pitfalls of using generic tools to create packaging content
- Best practices for growing brands
- Required tools for optimal design, development, and distribution