📅 Date: 31 March 2026 (Tuesday)
⏰ Time: 11:00 AM CEST
⌚ Duration: 1 hour
Are you facing these critical ethylene production challenges?
Ethylene producers worldwide face constant pressure to maximize efficiency and minimize downtime. Rising operational and environmental challenges are placing increasing strain on profitability and competitiveness.
Limited run lengths of steam cracking furnaces force frequent shutdowns, reducing annual capacity. Gas cracking limitations caused by severe coking continue to hinder performance, as traditional coatings can no longer provide adequate protection. Additionally, tightening CO₂ reduction targets, the need for fuel consumption optimization, and greater focus on operating cost control are driving the shift toward more sustainable, energy-efficient production methods.
With escalating costs and regulatory demands, conventional approaches are no longer sufficient.
What if you could overcome all these challenges with a single, proven technology?
Join our exclusive WEBINAR to discover how YieldUp* micro-thin catalytic coating technology is transforming ethylene production across Europe and beyond.
In this webinar, our presenters will demonstrate how this proven, next-generation solution can help you:
- Extend furnace run lengths by 2-3 times between decoking cycles
- Increase ethylene yield and production capacity
- Achieve energy savings up to 1,000 MW per event through fewer decoking
- Significantly reduce operational & maintenance costs
Key Learning Objectives:
- Understand operational challenges and risks in ethylene furnace operation
- Learn how cutting-edge catalytic coating technology reduces tube fouling and extends furnace run lengths
- Explore a proven strategy to increase ethylene yield while reducing costs
- Review real-world case studies with measurable results
- Gain insights into economic and environmental benefits
- Learn about compatibility with existing operations and decoking procedures.
Who Should Attend
This webinar is designed for:
- Plant Managers and Operations Directors
- Process Engineers
- Maintenance Managers
- Technical Directors in petrochemical facilities
See how YieldUp can transform your ethylene production — redefining furnace performance and efficiency.
Register now and experience the YieldUp advantage.
*Veolia trademark, may be registered in one or more countries
Program:
11:00 - 11:10: Welcome and Introduction
Roel Augustyns, Market Leader Energy & Chemicals
11:10-11:20 (10 min.) - Introduction to furnace coke formation
José Rebelo - Lead Applications Engineer
- Furnaces: core to HVC yield, energy efficiency and CO₂ footprint
- Coke formation
- Key operating variables
11:20 - 11:35 (10 min.): YieldUp* technology
Joop Dees - Petrochemical Technology Leader
- YieldUp technology development roadmap
- High-temperature catalytic coating application
11:35 - 11:45 (10 min.): Case study - demonstrated performance
- Achieving doubled run-length time between de-cokes
- Fuel, CO₂ and operational costs savings
11:45 - 11:50 (10 min.): Market delivery and strategic partnership
Philippe Guerinel - SVP CSM Commercial - Chemical Solutions and Monitoring
- Go to market framework
- Strategic partnership
11:50- 12:00: Q&A
