Sustainable Packaging Virtual Conference

Sustainable Packaging virtual conference will provide expert content and key insights from top industry speakers in FMCG and retail, who are driving change in the sustainable packaging arena. The programme will be a mix of presentations, panels, and live QA sessions that will spark inspiration for new objectives and chart the path for new ways of achieving existing goals.

Presented by:

  • Virtual Platform
  • Complimentary

Why attend?

Despite the progress made in recent years it is clear that the entire industry needs to improve to meet the changing consumer and stakeholder expectations – not to mention resource challenges - on how packaging should be managed, what collaborations are needed to drive the industry forward and the future changes and challenges in packaging sustainability, circularity  and food safety. 

Recyclability in the design, recovery in the market, recycling and the creation of secondary materials are all areas where we have to make a lot of progress, and fast. 

Every time we design or redesign a package gives us the opportunity to improve on sustainability. Therefore it is important to regularly exchange knowledge on newest advances and to update the understanding of the global environment we operate in. 

As organisations plan their strategy for the next decade and determine their own sustainable packaging goals, many have questions about how they can set goals that fit their company, and then how to create viable actions plans making sustainable packaging a commercial reality. 

Sustainable Packaging virtual conference will provide expert content and key insights from top industry speakers in FMCG and retail, who are driving change in the sustainable packaging arena. The programme will be a mix of presentations, panels, and live QA sessions that will spark inspiration for new objectives and chart the path for new ways of achieving existing goals. 



Select a speaker to learn more

Shereen Shaheen
North Africa Public Policy, Communications & Sustainability Lead, Coca-Cola

In her current capacity, Shereen oversees as North Africa Lead for Public Affairs,
sustainability and Communications for the Coco Cola Atlantic company. She led various government relations and strategic communications programs successfully , while specializing in policy and legislative strategy relating to different fields such as: FMCG ,technology, telecom , Oil and Gas , international organization and NGO’s. Her last assignment was the Regional Corporate Affairs& public policy Head for North Africa ,Pakistan, Levant & Egypt for Microsoft .
Shereen has led, managed, and supported Strategic Communications, Corporate & Government Affairs departments in various fields such as FMCG ‘s (Beverage sector ),technology, telecom, Oil and Gaz , international organization and NGO efforts for more than 20 years. Her efforts at various companies such as Vodafone where she led the strategic business communication and change management for 5 years. She was also the Head of Corporate and Brand Communication and public policy MENA PepsiCo for 9 years which resulted in building the first world class sustainability& Pubic policy strategy for at PepsiCo Egypt and the region that yielded in receiving many awards

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Graham Houlder
Project Coordinator and Managing Director, CEFLEX

Alongside his global packaging director role, Graham has, for the last 10 years, championed the development of sustainable business principles in the packaging industry in both Europe and the US. He is recognised as one of the industry "thought leaders" for sustainable packaging and is one of the 13 founding members of the Sustainable Packaging Coalition (SPC). Graham has been a board member both of the SPC Executive (6 years) and of the EUROPEN Executive (the European packaging industry association in Brussels). He is a regular speaker at international conferences on the subject of packaging, sustainability and design and has represented Unilever at the CIAA in Brussels for several years.

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Krzysztof Krajewski
Packaging Sustainability Director, Reckitt

Krzysztof Krajewski is currently Director Packaging Sustainability – Hygiene in Reckitt based in Amsterdam - Schiphol. The aim for this role is focusing on two functional areas: Regional-Global Sustainability – where a key to success is rapid implementation of multiple projects that fit local, individual countries recycling rules and sourcing complexity with launches at scale with meaningful volumes that have a tangible impact on delivery towards Reckitt 2025 sustainability pledge. The other functional area is Sustainable Packaging Innovation and Polymer Science (both embedded within R&D functions) which are facing towards future of recycling methodologies, next generation renewable and bio degradable replacement materials. Krzysztof started his career 20 years ago in plastics processing industry (converter in blow-moulding, injection moulding) and one of the first recycling plants in Poland. After moving to FMCG sector and joining Reckitt 15 years, ago Krzysztof embarked on his professional trip across several geographies as Regional Packaging Manager in Singapore, Cluster Packaging Manager in Venice area and lastly as Head of Packaging Innovation (Home) and most recently as Director of Packaging Sustainability in The Netherlands – HQ of Reckitt’s Hygiene business unit.

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Colin Kerr
Global Packaging Technology Director, Unilever

Colin is responsible for Unilever’s longer-term packaging technology programme and is particularly involved in the challenge of reducing Unilever’s use of virgin plastics. This includes maximising recycled plastic use in Unilever’s portfolio, developing solutions to ensure all plastic packaging used by Unilever is recyclable and finding alternative solutions, to reduce Unilever’s plastics use. He has previously occupied Global Category Packaging Director positions across all 3 of Unilever’s Divisions and has worked for Unilever for 35yrs.

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Patrick Desies
Chief Sales and Marketing Officer, Taghleef Industries

Patrick Desies is the Chief Sales and Marketing Officer at Taghleef Industries and is responsible for Global Sales and Marketing, Product Management and Technical Services. With an MBA from the EM LYON Business School in France and a master’s degree in international business from the University of South Carolina, he began his career with Colgate-Palmolive in New York and subsequently held management positions at Alusuisse-Lonza in Paris and Trespaphan in Frankfurt.

Prior to joining Taghleef in 2010, Patrick served as CEO of Knauf Industries in Wolfgantzen, France, a family-run group of companies active in EPS molding, thermoforming, extrusion and injection. Patrick is a member of several boards in related industries, including Taghleef’s Executive Committee and the Board of Arabian Flexible Packaging. With more than 35 years of international business experience, Patrick has a proven track record in strategy building, investment optimization and service solutions on a global scale.

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Elaine Logan
UK Country Group NPD & NBD Leader, O-I

Having worked for nearly 30 years in the International packaging industry, Elaine has experience in working with many of the World’s leading food and beverage companies assisting them to innovate, recreate and renovate their packaging. With extensive knowledge across multiple packaging formats, including printed folded cartons, flexible packaging, closures and glass, Elaine understands the challenges faced in an ever changing and challenging marketplace. In her role as UK Country Group Leader for NPD & NPD for O-I, the team focus is on delivering premium and sustainable glass solutions to the spirits and beer industries. O-I’s consultative approach in dealing with new projects, major redesigns or brand refreshes is valued by both existing and new customers

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Sander Defruyt
Lead, New Plastics Economy, Ellen MacArthur Foundation

Sander Defruyt leads the New Plastics Economy initiative at the Ellen MacArthur Foundation, which aims to bring together key stakeholders across the globe to rethink and redesign the future of plastics. With a background in mechanical engineering, prior to working at the Foundation, Sander worked as a management consultant at McKinsey & Company. During this time, he was part of the core team publishing the report: ‘Growth Within: a circular economy vision for a competitive Europe'.

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Eddie Stableford
Brand Expert & Founder, Brand Clock

Eddie’s career spans 42 years in food and drink branding, innovation and marketing and he has an enviable brand portfolio which spans from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories. Indeed, he has three millionaire success stories to his name.

He has given presentations on ‘Grey Consumers’ at Leatherhead, ‘The last 3 feet’ at the FDIN, ‘Reduce, Re-use & Recycle’ in Dublin, Branding for Export’ at EEDA and ‘21st Century Brands’ at The Marketing Forum as well as various presentations on strategy, trends and branding.

He has also contributed to numerous magazine and newspaper articles and also appeared on television and radio where he has given expert comment.

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Martin Kersh
Executive Director, The Foodservice Packaging Association

Martin is Executive Director of The Foodservice Packaging Association representing and protecting the interests of over 200 manufacturers, distributors and users of packaging used by the UK’s takeaway, catering and restaurant sectors, liaising with UK, EU, devolved and local governments on a wide range of issues including litter, waste management, packaging recovery and recycling. This includes the response to the controversy surrounding the recycling of paper cups and the current debate on plastics for which many media interviews have been given.Martin helped to form and subsequently served on the UK Government’s Litter Strategy Advisory Group, was a member of the Steering Group for Hospitality & Food Service Agreement seeking to reduce food waste, a member of the Advisory Committee for Packaging Litter Taskforce, is a member of the All Party Parliamentary Group for Packaging, Vice Chair of the British Takeaway Campaign and chairs Packaging Innovations’ Big Plastics Debate . Martin also advised the Government of Georgia on packaging standards as part of the UK Government’s Good Governance Scheme.

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Victor Miranda
Packaging Director, Procurement & Sustainability, Anheuser-Busch InBev

Born in Brazil, Victor graduate in Economics and joined AB-InBev in Belgium as part of the Global Procurement Office. With 10 years of experience in procurement and sustainability, Victor has led category strategy for different materials in different geographic regions. Victor currently serves as Packaging Director for Procurement and Sustainability in South America

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Hans van Bochove
Vice President Public Affairs and Government Relations, Coca Cola European Partners

Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

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