The Changing Face of Retail: 4 Ways to Real-time Data

Solve your greatest challenges with hyper-personalized customer experience

  • Free

Why attend?

Customer data presents retailers with a huge opportunity. The volume of customer data available for real-time capture and use has increased exponentially — giving retailers an opportunity to get closer to their customers by understanding preferences and habits. And with some retailers blazing a trail, many organizations are under increasing pressure to change and adapt their models to keep up.

But the path to collecting and actioning consumer data isn’t always clear.

In this webinar, Benjamin Dallinger and Mark Mullen will be breaking down four ways to start actioning customer data with advanced analytics and AI/machine learning solutions — so you can deliver hyper-personalized experiences for your customers.


  • Introduction to hyper-personalization and changing customer demands
  • 4 ways to action real-time data and drive hyper-personalized customer experiences

1) Imagine the art of the possible
2) Build a good data foundation
3) Enable dynamic single views
4) Automate decision-making


COO, CMO, CTO, CDO, Vice President of Architecture, Vice President of Business Technology

Vice President of Enterprise Architecture and Digital Transformation, Vice President of Innovation

Vice President of R&D, Director of Data and Integration, Director of Data and Governance, Director of Digital Platforms, Director of Enterprise Solutions, Director of Integration, Head of Ecommerce

Head of Customer Experience, Head of New Business & Marketing, Head of Customer Service, Head of Data Integration, Head of Digital, Head of Technology, Head of Data Insights and Artificial Intelligence

Speakers: Retail Industry Experts

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Mark Mullen
Retail Lead UK/I at TIBCO

Throughout his 6 years working at TIBCO, Mark has helped a large number of UK businesses solve complex business challenges through data-centric transformations. For the last 2 years, Mark has been the Retail Industry lead at TIBCO, working with some of the largest Retailers in the UK, aligning technology and capability to solve their key challenges and deliver against their strategy and vision.

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Benjamin Dallinger
Retail Lead DACH at TIBCO

Benjamin Dallinger recognised early on that data plays a decisive and forward-looking role for companies. For this reason, he positioned himself at the threshold between business and technology and focused on the topic of IT business alignment during his studies of business informatics in Austria. Since the beginning of his professional career, he has held various positions in digitalisation projects, from analysis to implementation. Since 2013, as an employee of TIBCO Software, he has accompanied and supported his customers in solving the most complex challenges around the topic of data.

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