The COVID-19 pandemic had a huge impact on the transportation industry. Air travel fell nearly 60 percent in 2020 compared to 2019 (1) following widespread national lockdowns. As we emerge from the pandemic and travelers rush to make up for two lost years of travel, airports have an opportunity to engage passengers and elevate the travel experience.
Advancements in technology enable airports to reach travelers in new, efficient ways. Today’s Direct View LED signage is more affordable than ever for businesses, enabling airports to add customizable, transformative DVLED signage that blends into existing architecture throughout their property. Outdoor and indoor high brightness LCD displays allow airports to engage and inform travelers the moment they arrive.
Additionally, technology manufacturers have implemented flexible services that work with airports to meet their needs. Some manufacturers provide free onsite services to transportation hubs, allowing the solutions provider to gather insights and provide recommendations before the airport commits to a project. Technology-as-a-Subscription models enable airports to finance large capital projects with the flexibility to add and remove display hardware as needed.
By using digital signage for general information, wayfinding, alerts and advertising in key locations, airports can elevate their brand image and provide experiences that create real value. Not only will arriving and departing passengers find their way around more easily but they will also be more apt to spend extra time in the terminals patronizing vendors and visually engaging in the digital environments.
https://bit.ly/3D5vn4z - Air travel down 60 per cent, as airline industry losses top $370 billion: ICAO (UN)
Register for 'The Future of Digital Communication in Airports' webinar today and hear from LG’s Senior Key Account Manager Dan Verbsky about the latest trends in transportation technology and services.
Key Learning Objectives
- Understand the pain points affecting airports as we emerge from the COVID-19 pandemic
- Explore digital signage solutions that engage, inform and captivate travellers
- Imagine the future of airport technology, design and architecture
Target Audience
- Airport Executives
- Chief Information Officers
- Chief Information Technology Officers
- Information Technology Directors
