Globally, health and wellbeing have shifted from a focus on physical health and nutrition to also include cognitive and mental wellness. The cognitive health market is expected to continue to experience significant growth of over 19% CAGR through 2024. This shift in consumers’ health concerns to a more holistic and preventative approach has resulted in demand from consumers for solutions for emotional wellbeing including ways to improve sleep and protect their cognitive health for years to come.
To meet consumer needs, Lubrizol Life Science offers branded botanical and mineral ingredients with value-add and scientific support for improved cognitive health. As part of the botanical’s platform, our offerings include NEWCAFF™ microcapsules, sustained natural caffeine for long-lasting alertness, focus and concentration; ASTAGILE™ microcapsules, a 100% natural solution based on natural microencapsulated astaxanthin with spirulina to improve memory and prevent cognitive decline; CURCUSHINE™, a bioavailable and soluble source of curcumin that can act as a natural sleeping helper and provides anti-aging benefits from within. As part of our mineral’s portfolio, our offerings include LIPOFER™ microcapsules, a bioavailable and stable source of iron that contributes to maintaining a normal cognitive function and to the reduction of tiredness and fatigue; MAGSHAPE™ microcapsules, a highly concentrated source of magnesium for stress relief, relaxation, and quality of sleep enhancement.
During this webinar, we will present the shift in consumer's behavior when it comes to cognitive health and how Lubrizol’s science-backed nutraceutical ingredients provide a multi-functional holistic approach to address the different needs of cognitive and mental wellness.
Key Learning Objectives
- Cognitive Health Supplements Market overview
- Impact of COVID-19 on Consumer Behaviour When it Comes to Mental Wellness and Sleep
- Emerging Trends and Consumer’s Perceptions on Existing Products
- Lubrizol’s Cognitive and Mental Wellness Bundled Offering Providing a Solution to Satisfy Around the Clock Needs
Target Audience
- Marketing Managers
- Marketing Directors
- New Business Development Managers
- Sales Managers
- Business Managers
- Project Managers
- Brand Managers
- R&D Managers
- Account Managers
- General Managers
- Marketing Communications Managers
- Brand Strategists
