Even before the pandemic, Forrester had already forecasted the rapid rise of digital marketing spend, predicting different strategies for how retailers would distribute their marketing budgets to compete online. Ad budgets were already expected to shift so that brands could connect more efficiently with specific audiences, as it became harder to cut through the noise of highly dynamic and volatile online marketplaces like Amazon, Walmart and others. Needless to say, COVID-19 accelerated the rise of e-commerce dramatically, putting significant pressure on brands to quickly pivot from brick and mortar oriented operations to keeping up with the algorithmic world of digital.
Fresh off the heels of Forrester’s latest AI in Retail Tech Tide report, CommerceIQ’s Founder and CEO Guru Hariharan is joined by guest speaker Sucharita Kodali, VP and Principal Analyst for Forrester Research, for a fireside chat on her perspectives to what winning companies are doing to connect better with consumers across the shopping journey, highlighting the importance of machine learning and AI to drive a single source of truth in guiding recommendations and actions in e-commerce operations.
Key Learning Objectives
- What winning companies are doing to connect better with consumers across the shopping journey
- The importance of machine learning and AI to drive a single source of truth in guiding recommendations and actions in e-commerce operations
- How to win in highly dynamic and volatile online marketplaces like Amazon, Walmart, and others
