US e-commerce sales are on track to hit $1 trillion in 2022, due to the lasting impact of the pandemic. Growth rates experienced by most brands during the last two years have been significant. However, not all brands enjoyed the same levels of high growth rate. In fact, some have been steadily losing market share. Many times, this can be attributed to the model these brands use to run their e-commerce operations, which mirror that of a traditional brick-and-mortar business. The reality is, e-commerce operates by a very different set of rules to compete and win. These rules of the game have changed and e-commerce is picking its winners and losers.
For brands that have yet to master e-commerce, there are unique sets of challenges to contend with that only exist online. These challenges range from 3P sellers stealing sales by creating variants and duplicates to erroneous out-of-stock issues that take weeks if not months to resolve and retail media dollars being spent on low-stock or low-profit items.
To combat this challenge, CommerceIQ is launching a first of a kind, proprietary scoring model to help brands measure their e-commerce readiness and operational competency to be successful. For the first time, brands will be able to calculate their CommerceIQ score and benchmark themselves with other brands in their categories. This model provides a score on key parameters, which inform actionable insights brands can tap into for improving their incremental sales and profitability on e-commerce. The scoring model leverages data aggregated from more than 2200 brands that leverage the CommerceIQ platform and broad cross-category views on what makes some more successful than others in retail media.
Register for this webinar to learn what the parameters for success are in e-commerce and ask for your personalized CommerceIQ Scorecard that can help your brand grow its e-commerce business.
Key Learning Objectives
- Unique and ideal ways to manage and grow your e-commerce channels
- Compare your brands’ CommerceIQ to others that are winning in your category
- Receive actionable insights that you can immediately leverage to improve sales on e-commerce
- Consumer Goods,
- Consumer Electronics,
- Beauty and Personal Care,
- Pet Supplies
- Patio/Lawn and Garden
- Baby Products
- Tools and Home Improvement
- eCommerce Sales and Marketing