Personalised packaging has created quite a buzz over recent years. Many companies and brands have started to explore its value. Personalised packaging doesn’t just help a brand stand out. It makes products appear special and worth paying more for. And that’s not all. In the world of social sharing, personalized packaging hits the sweet spot with consumers.
In this webinar we will cover different topics, including:
- How personalisation and hyperpersonalisation are changing the game for brand owners
- Packaging personalisation trends
- How digital printing is enabling packaging (hyper-)personalisation
- How brand owners have been successfully adopting personalised packaging
| TIMING | TOPIC | PRESENTER |
|---|---|---|
| 13:30 – 13:40 CEST | Welcome & Introduction | Melianthe LEEMAN O-I Glass |
| 13:40 – 14:25 CEST | The Key Trends Shaping the Packaging Industry | David FEBER Matthew SEIDNER Obi EZEKOYE Abhinav GOEL McKinsey & Company |
| 14:25 – 14:55 CEST | 2023 Trends in personalised packaging design | Jennifer CLEMENTS Pentawards |
| 14:55 – 15:25 CEST | Why Personalised Packaging is here to Stay | Diana GOFF O-I Glass |
| 15:25 – 15:40 CEST | Case Study: La Pettegola Limited Edition | Irene CORSI Banfi la Toscana |
| 15:40 – 16:10 CEST | Case Study: POLIAKOV Vodka, Born in the Ice Dimension Limited Edition | Thomas BUNDY La Martiniquaise |
| 16:10 – 16:20 CEST | Closing Comments | Melianthe LEEMAN O-I Glass |
